Life is good

The Original Positive Lifestyle Brand

At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is
Good Playmaker Project, which helps support kids in need.

One Van. Two Brothers.
Three Simple Words.

For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could. 

Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.

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Life is Chill Cap Three Stripe Flag DARKEST BLUE
Life is Chill Cap Three Stripe Flag DARKEST BLUE
Life is Chill Cap Three Stripe Flag DARKEST BLUE

LIFE IS GOOD

Life is Chill Cap Three Stripe Flag DARKEST BLUE

Price
$28.50
Life is Good M Crusher Flex Jogger INK BLUE
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Life is Good  M Crusher Flex Jogger INK BLUE
Life is Good  M Crusher Flex Jogger INK BLUE
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LIFE IS GOOD

Life is Good M Crusher Flex Jogger INK BLUE

Price
$54.50
Life is Good W Crusher Flex Jogger INK BLUE
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Life is Good  W Crusher Flex Jogger INK BLUE
Life is Good  W Crusher Flex Jogger INK BLUE
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LIFE IS GOOD

Life is Good W Crusher Flex Jogger INK BLUE

Price
$54.50
Life is Good W SS Crusher Dreamy Take It Easy CLOUD
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Life is Good  W SS Crusher Dreamy Take It Easy CLOUD
Life is Good  W SS Crusher Dreamy Take It Easy CLOUD
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LIFE IS GOOD

Life is Good W SS Crusher Dreamy Take It Easy CLOUD

Price
$29.50
Life is Good W SS Crusher Fineline Best Things DARKEST BLUE
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Life is Good  W SS Crusher Fineline Best Things DARKEST BLUE
Life is Good  W SS Crusher Fineline Best Things DARKEST BLUE
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LIFE IS GOOD

Life is Good W SS Crusher Fineline Best Things DARKEST BLUE

Price
$29.50
Life is Good W SS Crusher Good Day Sunshine STONE
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Life is Good  W SS Crusher Good Day Sunshine STONE

LIFE IS GOOD

Life is Good W SS Crusher Good Day Sunshine STONE

Price
$29.50
Life is Good W SS Crusher I Like It Here MANGO
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Life is Good  W SS Crusher I Like It Here MANGO
Life is Good  W SS Crusher I Like It Here MANGO

LIFE IS GOOD

Life is Good W SS Crusher I Like It Here MANGO

Price
$29.50
Life is Good W SS Crusher Mama Bear DARKEST BLUE
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Life is Good  W SS Crusher Mama Bear DARKEST BLUE
Life is Good  W SS Crusher Mama Bear DARKEST BLUE

LIFE IS GOOD

Life is Good W SS Crusher Mama Bear DARKEST BLUE

Price
$29.50
Life is Good W SS Crusher Tee Daisy Jar MANGO ORANGE
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Life is Good  W SS Crusher Tee Daisy Jar MANGO ORANGE
Life is Good  W SS Crusher Tee Daisy Jar MANGO ORANGE

LIFE IS GOOD

Life is Good W SS Crusher Tee Daisy Jar MANGO ORANGE

Price
$29.50
Life is Good W SS Crusher Vee Girl's Night Out SAGE GREEN
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Life is Good  W SS Crusher Vee Girl's Night Out SAGE GREEN
Life is Good  W SS Crusher Vee Girl's Night Out SAGE GREEN

LIFE IS GOOD

Life is Good W SS Crusher Vee Girl's Night Out SAGE GREEN

Price
$29.50
Life is Good W SS Crusher Vee Mama Bear DARKEST BLUE
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Life is Good  W SS Crusher Vee Mama Bear DARKEST BLUE
Life is Good  W SS Crusher Vee Mama Bear DARKEST BLUE
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LIFE IS GOOD

Life is Good W SS Crusher Vee Mama Bear DARKEST BLUE

Price
$29.50
Life is Good W SS Crusher Vee Peace Turtles PUTTY
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Life is Good  W SS Crusher Vee Peace Turtles PUTTY
Life is Good  W SS Crusher Vee Peace Turtles PUTTY

LIFE IS GOOD

Life is Good W SS Crusher Vee Peace Turtles PUTTY

Price
$29.50
Life is Good W SS Crusher Vee Strong as Mother CORNFLOWER BLUE
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Life is Good  W SS Crusher Vee Strong as Mother CORNFLOWER BLUE
Life is Good  W SS Crusher Vee Strong as Mother CORNFLOWER BLUE
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LIFE IS GOOD

Life is Good W SS Crusher Vee Strong as Mother CORNFLOWER BLUE

Price
$29.50
Life is Good W Sun Crusher Tank Swimming Turtle DARKEST BLUE
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Life is Good  W Sun Crusher Tank Swimming Turtle DARKEST BLUE
Life is Good  W Sun Crusher Tank Swimming Turtle DARKEST BLUE
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LIFE IS GOOD

Life is Good W Sun Crusher Tank Swimming Turtle DARKEST BLUE

Price
$26.50
Life Is Good 4" Sticker DAISY
Life Is Good 4" Sticker DAISY

LIFE IS GOOD

Life Is Good 4" Sticker DAISY

Price
$1
Life is Good 4" Sticker POSITIVE RISING SUN
Life is Good 4" Sticker POSITIVE RISING SUN

LIFE IS GOOD

Life is Good 4" Sticker POSITIVE RISING SUN

Price
$1
Life is Good 4" Sticker SHINING SEA
Life is Good 4" Sticker SHINING SEA

LIFE IS GOOD

Life is Good 4" Sticker SHINING SEA

Price
$1
Life Is Good 4" Sticker: LIG MOUNTAIN SUNRISE
Life Is Good 4" Sticker: LIG MOUNTAIN SUNRISE

LIFE IS GOOD

Life Is Good 4" Sticker: LIG MOUNTAIN SUNRISE

Price
$1.50
Life Is Good 4" Sticker: SUNSET ON THE WATER
Life Is Good 4" Sticker: SUNSET ON THE WATER

LIFE IS GOOD

Life Is Good 4" Sticker: SUNSET ON THE WATER

Price
$1.50
Life is Good Baby Crusher Bodysuit Little Cutie SAGE GREEN
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Life is Good Baby Crusher Bodysuit Little Cutie SAGE GREEN
Life is Good Baby Crusher Bodysuit Little Cutie SAGE GREEN

LIFE IS GOOD

Life is Good Baby Crusher Bodysuit Little Cutie SAGE GREEN

Price
$22.50
Life is Good Baby Crusher Bodysuit Rockstar DARKEST BLUE
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Life is Good Baby Crusher Bodysuit Rockstar DARKEST BLUE
Life is Good Baby Crusher Bodysuit Rockstar DARKEST BLUE
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LIFE IS GOOD

Life is Good Baby Crusher Bodysuit Rockstar DARKEST BLUE

Price
$22.50
Life is Good Baby Crusher Buggy Love Bug SANDY YELLOW
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Life is Good Baby Crusher Buggy Love Bug SANDY YELLOW
Life is Good Baby Crusher Buggy Love Bug SANDY YELLOW
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LIFE IS GOOD

Life is Good Baby Crusher Buggy Love Bug SANDY YELLOW

Price
$22.50
Life is Good Baby Crusher Fun Size Bodysuit SAGE GREEN
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Life is Good Baby Crusher Fun Size Bodysuit SAGE GREEN
Life is Good Baby Crusher Fun Size Bodysuit SAGE GREEN

LIFE IS GOOD

Life is Good Baby Crusher Fun Size Bodysuit SAGE GREEN

Price
$16.50
Life is Good Baby Crusher Not First Rodeo Bodysuit SPRUCE GREEN
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Life is Good Baby Crusher Not First Rodeo Bodysuit SPRUCE GREEN
Life is Good Baby Crusher Not First Rodeo Bodysuit SPRUCE GREEN

LIFE IS GOOD

Life is Good Baby Crusher Not First Rodeo Bodysuit SPRUCE GREEN

Price
$16.50