Life is good

The Original Positive Lifestyle Brand

At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is
Good Playmaker Project, which helps support kids in need.

One Van. Two Brothers.
Three Simple Words.

For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could. 

Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.

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Life is Chill Cap Three Stripe Flag DARKEST BLUE
Life is Chill Cap Three Stripe Flag DARKEST BLUE
Life is Chill Cap Three Stripe Flag DARKEST BLUE

LIFE IS GOOD

Life is Chill Cap Three Stripe Flag DARKEST BLUE

Price
$28.50
Life is Good W SS Crusher Death Valley SEASHELL P
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Herring's Outdoor Sports - Image Coming Soon

LIFE IS GOOD

Life is Good W SS Crusher Death Valley SEASHELL P

Price
$29.95
Life is Good W SS Crusher Tee Daisy Jar MANGO ORANGE
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Life is Good  W SS Crusher Tee Daisy Jar MANGO ORANGE
Life is Good  W SS Crusher Tee Daisy Jar MANGO ORANGE

LIFE IS GOOD

Life is Good W SS Crusher Tee Daisy Jar MANGO ORANGE

Price
$29.50
Life is Good W SS Crusher Vee Girl's Night Out SAGE GREEN
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Life is Good  W SS Crusher Vee Girl's Night Out SAGE GREEN
Life is Good  W SS Crusher Vee Girl's Night Out SAGE GREEN

LIFE IS GOOD

Life is Good W SS Crusher Vee Girl's Night Out SAGE GREEN

Price
$29.50
Life is Good W SS Crusher Vee Moon & Stars STONE BLUE
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Life is Good  W SS Crusher Vee Moon & Stars STONE BLUE
Life is Good  W SS Crusher Vee Moon & Stars STONE BLUE

LIFE IS GOOD

Life is Good W SS Crusher Vee Moon & Stars STONE BLUE

Price
$29.50
Life is Good W SS Crusher Vee Peace Turtles PUTTY
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Life is Good  W SS Crusher Vee Peace Turtles PUTTY
Life is Good  W SS Crusher Vee Peace Turtles PUTTY

LIFE IS GOOD

Life is Good W SS Crusher Vee Peace Turtles PUTTY

Price
$29.50
Life is Good W SS Crusher Vee Strong as Mother CORNFLOWER BLUE
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Life is Good  W SS Crusher Vee Strong as Mother CORNFLOWER BLUE
Life is Good  W SS Crusher Vee Strong as Mother CORNFLOWER BLUE

LIFE IS GOOD

Life is Good W SS Crusher Vee Strong as Mother CORNFLOWER BLUE

Price
$29.50
Life is Good W Sun Crusher Tank Daisy Heart VIOLET PURPLE
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Life is Good  W Sun Crusher Tank Daisy Heart VIOLET PURPLE
Life is Good  W Sun Crusher Tank Daisy Heart VIOLET PURPLE

LIFE IS GOOD

Life is Good W Sun Crusher Tank Daisy Heart VIOLET PURPLE

Price
$26.50
Life is Good 30 Can Insulated Backpack Cooler Jake Hammock ATHLETIC BLUE
Life is Good 30 Can Insulated Backpack Cooler Jake Hammock ATHLETIC BLUE
Life is Good 30 Can Insulated Backpack Cooler Jake Hammock ATHLETIC BLUE

LIFE IS GOOD

Life is Good 30 Can Insulated Backpack Cooler Jake Hammock ATHLETIC BLUE

Price
$54.50
Life is Good 4" Circle Sticker Jake Big Fish AQUA BLUE
Life is Good 4" Circle Sticker Jake Big Fish AQUA BLUE

LIFE IS GOOD

Life is Good 4" Circle Sticker Jake Big Fish AQUA BLUE

Price
$1.50
Life is Good 4" Circle Sticker Matchbook Fish More COOL BLUE
Life is Good 4" Circle Sticker Matchbook Fish More COOL BLUE

LIFE IS GOOD

Life is Good 4" Circle Sticker Matchbook Fish More COOL BLUE

Price
$1.50
Life is Good 4" Circle Sticker Peace Love Beach Starfish SANDY YELLOW
Life is Good 4" Circle Sticker Peace Love Beach Starfish SANDY YELLOW

LIFE IS GOOD

Life is Good 4" Circle Sticker Peace Love Beach Starfish SANDY YELLOW

Price
$1.50
Life is Good 4" Circle Sticker Peace Love Coffee ATHLETIC BLUE
Life is Good 4" Circle Sticker Peace Love Coffee ATHLETIC BLUE

LIFE IS GOOD

Life is Good 4" Circle Sticker Peace Love Coffee ATHLETIC BLUE

Price
$1.50
Life is Good 4" Circle Sticker Take Me To The Ocean GLACIER BLUE
Life is Good 4" Circle Sticker Take Me To The Ocean GLACIER BLUE

LIFE IS GOOD

Life is Good 4" Circle Sticker Take Me To The Ocean GLACIER BLUE

Price
$1.50
Life is Good 4" Circle Sticker Tie Dye Flip Flops SANDY YELLOW
Life is Good 4" Circle Sticker Tie Dye Flip Flops SANDY YELLOW

LIFE IS GOOD

Life is Good 4" Circle Sticker Tie Dye Flip Flops SANDY YELLOW

Price
$1.50
Life is Good 4" Sticker POSITIVE RISING SUN
Life is Good 4" Sticker POSITIVE RISING SUN

LIFE IS GOOD

Life is Good 4" Sticker POSITIVE RISING SUN

Price
$1
Life is Good 4" Sticker SHINING SEA
Life is Good 4" Sticker SHINING SEA

LIFE IS GOOD

Life is Good 4" Sticker SHINING SEA

Price
$1
Life Is Good 4" Sticker: LIG MOUNTAIN SUNRISE
Life Is Good 4" Sticker: LIG MOUNTAIN SUNRISE

LIFE IS GOOD

Life Is Good 4" Sticker: LIG MOUNTAIN SUNRISE

Price
$1.50
Life Is Good 4" Sticker: SUNSET ON THE WATER
Life Is Good 4" Sticker: SUNSET ON THE WATER

LIFE IS GOOD

Life Is Good 4" Sticker: SUNSET ON THE WATER

Price
$1.50
Life Is Good Americana Sticker 6-Pack MULTI
Life Is Good Americana Sticker 6-Pack MULTI

LIFE IS GOOD

Life Is Good Americana Sticker 6-Pack MULTI

Price
$6.95
Life is Good Baby Bodysuit Enjoy the Tide GLACIER BLUE
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Life is Good Baby Bodysuit Enjoy the Tide GLACIER BLUE
Life is Good Baby Bodysuit Enjoy the Tide GLACIER BLUE

LIFE IS GOOD

Life is Good Baby Bodysuit Enjoy the Tide GLACIER BLUE

Price
$16.50
Life is Good Baby Bodysuit Home Grown Garden DUSK PURPLE
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Life is Good Baby Bodysuit Home Grown Garden DUSK PURPLE
Life is Good Baby Bodysuit Home Grown Garden DUSK PURPLE

LIFE IS GOOD

Life is Good Baby Bodysuit Home Grown Garden DUSK PURPLE

Price
$20.50
Life is Good Baby Bodysuit LIG Busy Bee VIOLET PURPLE
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Life is Good Baby Bodysuit LIG Busy Bee VIOLET PURPLE
Life is Good Baby Bodysuit LIG Busy Bee VIOLET PURPLE

LIFE IS GOOD

Life is Good Baby Bodysuit LIG Busy Bee VIOLET PURPLE

Price
$16.50
Life is Good Baby Bodysuit LIG Cool Shark DARKEST BLUE
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Life is Good Baby Bodysuit LIG Cool Shark DARKEST BLUE
Life is Good Baby Bodysuit LIG Cool Shark DARKEST BLUE

LIFE IS GOOD

Life is Good Baby Bodysuit LIG Cool Shark DARKEST BLUE

Price
$16.50