At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could.
Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
LIFE IS GOOD
!