Life is good
The Original Positive Lifestyle Brand
At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
One Van. Two Brothers.
Three Simple Words.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could.
Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
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LIFE IS GOOD
Life is Good W LS Crusher Vee Bouquet Jar DEEP PURPLE
Price
$34.50
Low stock
LIFE IS GOOD
Life is Good W LS Crusher Vee Contrast Snowflake DEEP PURPLE
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher Vee Daisy Cat JET BLACK
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher Vee Fall Leaves PUTTY
Price
$36.50
LIFE IS GOOD
Life is Good W LS Crusher Vee Heart of Dogs SEASHELL PINK
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher Vee Hibiscus Beach CLOUD WHITE
Price
$34.50
Low stock
LIFE IS GOOD
Life is Good W LS Crusher Vee Ready Set Glow DARKEST BLUE
Price
$34.50
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LIFE IS GOOD
Life is Good W LS Crusher Vee Santa Merry CRANBERRY RED
Price
$34.50
Low stock
LIFE IS GOOD
Life is Good W LS Crusher Vee Scribbled Sunflower FOG GRAY
Price
$34.50
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LIFE IS GOOD
Life is Good W LS Crusher Vee Spring Circle MALLARD GREEN
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher Vee Turtle Just Add Water MANGO
Price
$29.50
Low stock
LIFE IS GOOD
Life is Good W LS Crusher Vee Washy Macro JET BLACK
Price
$34.50
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LIFE IS GOOD
Life is Good W LS Crusher Vee Watercolor Tropical Fish SANDY YELLOW
Price
$34.50
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LIFE IS GOOD
Life is Good W LS Crusher Washy Floral Compass VINTAGE BLUE
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher Washy Lotus MOSS GREEN
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher Whimsical Butterflies DUSK PURPLE
Price
$34.50
Low stock
LIFE IS GOOD
Life is Good W LS Crusher-Lite Tee Pawprints Heart SMOKY BLUE
Price
$36.50
LIFE IS GOOD
Life is Good W LS Crusher-Lite Tee Read Em and Reap DARKEST BLUE
Price
$34.50
Low stock
LIFE IS GOOD
Life is Good W LS Crusher-Lite Tee Three Snowflakes STONE BLUE
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher-Lite Vee Beauty All Directions SPRUCE
Price
$36.50
LIFE IS GOOD
Life is Good W LS Crusher-Lite Vee Leafy Heart HIMALAYAN PINK
Price
$36.50
Low stock
LIFE IS GOOD
Life is Good W LS Hooded Crusher Dreamy Hummingbird Tee PUTTY WHITE
Price
$39.50
Low stock
LIFE IS GOOD
Life is Good W LS Hooded Crusher Realisn't Black Lab Tee MOSS GREEN
Price
$39.50
Low stock
LIFE IS GOOD
Life is Good W LS Hooded Sun Crusher Small Palms DARKEST BLUE
Price
$39.50
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