Life is good
The Original Positive Lifestyle Brand
At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
One Van. Two Brothers.
Three Simple Words.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could.
Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
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LIFE IS GOOD
Life is Good W French Terry 1/4 Zip MOSS GREEN
Price
$59.50
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LIFE IS GOOD
Life is Good W French Terry 1/4 Zip PUTTY WHITE
Price
$59.50
LIFE IS GOOD
Life is Good W French Terry Boxy Zip Hoodie BIRCH WHITE
Price
$64.95
LIFE IS GOOD
Life is Good W Good Vibes Fleece Hoodie Daisy Trio BLACK
Price
$54.50
LIFE IS GOOD
Life is Good W Good Vibes Fleece Short BIRCH WHITE
Price
$42.95
LIFE IS GOOD
Life is Good W Good Vibes Fleece Short GLACIER BLUE
Price
$42.50
LIFE IS GOOD
Life is Good W Good Vibes Fleece Short PUTTY WHITE
Price
$42.50
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LIFE IS GOOD
Life is Good W Good Vibes Fleece Zip Hoodie Crafty
Price
$59.50
LIFE IS GOOD
Life is Good W Good Vibes Fleece Zip Hoodie DARKEST BLUE
Price
$59.50
LIFE IS GOOD
Life is Good W Good Vibes Free Clean LIG Hoodie DARKEST BLUE
Price
$54.50
LIFE IS GOOD
Life is Good W Good Vibes Jogger MUSHROOM
Price
$49.50
LIFE IS GOOD
Life is Good W Hooded Crusher Best Things Floral Paw TURQUOISE GREEN
Price
$39.95
LIFE IS GOOD
Life is Good W Hooded Crusher Dog Walking DEEP BURGUNDY
Price
$42.50
LIFE IS GOOD
Life is Good W Hooded Crusher Floral Bee Mandala
Price
$39.50
LIFE IS GOOD
Life is Good W Hooded Crusher Golden Hour DARKEST BLUE
Price
$39.50
LIFE IS GOOD
Life is Good W Hooded Crusher Jar of Hearts DEEP PURPLE
Price
$39.50
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LIFE IS GOOD
Life is Good W Hooded Relaxed Little Things Hummingbird MOSS GREEN
Price
$39.50
LIFE IS GOOD
Life is Good W LS Boxy Tee Here for the Palms SEASHELL PINK
Price
$36.50
LIFE IS GOOD
Life is Good W LS Crusher Book Worm DARKEST BLUE
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher Boxy Row of Wildflowers Hoodie FADED BLACK
Price
$39.95
LIFE IS GOOD
Life is Good W LS Crusher Boxy Sneaker Daisy DUSK PURPLE
Price
$34.50
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LIFE IS GOOD
Life is Good W LS Crusher Boxy Tee Wildflowers and Bees MOSS GREEN
Price
$34.50
LIFE IS GOOD
Life is Good W LS Crusher Bugler Frame Flowers Tee BIRCH WHITE
Price
$34.95
LIFE IS GOOD
Life is Good W LS Crusher Daisy Bear Tee MOSS GREEN
Price
$38
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