Life is good
The Original Positive Lifestyle Brand
At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
One Van. Two Brothers.
Three Simple Words.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could.
Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
Loading products...
Life is Good W So Chill Beanie Nordic Snowflake PUTTY WHITE
LIFE IS GOOD
Life is Good W So Chill Beanie Nordic Snowflake PUTTY WHITE
Price
$28
Life is Good W So Chill Beanie Nordic Snowflake PUTTY WHITE
LIFE IS GOOD
Life is Good W So Chill Beanie Nordic Snowflake PUTTY WHITE
Price
$28.50
Life is Good W So Chill Beanie Paw Print GREY BLUE
LIFE IS GOOD
Life is Good W So Chill Beanie Paw Print GREY BLUE
Price
$28.50
LIFE IS GOOD
Life is Good W SS Boxy Crusher ND Topsail Island Have Nice Daisy BIRCH
Price
$34.95
LIFE IS GOOD
Life Is Good W SS Boxy Tee Live Music More Beer FADED BLACK
Price
$29.95
LIFE IS GOOD
Life is Good W SS Boxy Tee Sun Over Water CLOUD WHITE
Price
$29.95
LIFE IS GOOD
Life is Good W SS Crusher AI Flowers Garden GRANITE GREEN
Price
$29.50
LIFE IS GOOD
Life is Good W SS Crusher Beach Umbrella Scene Vee GLACIER BLUE
Price
$29.95
LIFE IS GOOD
Life Is Good W SS Crusher Beach Vibes SMOKY BLUE
Price
$29.50
LIFE IS GOOD
Life Is Good W SS Crusher Berry Good Tee BIRCH WHITE
Price
$29.95
LIFE IS GOOD
Life is Good W SS Crusher Bert's Daisy CLOUD WHITE
Price
$34.95
LIFE IS GOOD
Life is Good W SS Crusher Bert's Heart ATHLETIC BL
Price
$34.95
LIFE IS GOOD
Life is Good W SS Crusher Blooming Wildflower Star Vee GLACIER BLUE
Price
$29.95
LIFE IS GOOD
Life Is Good W SS Crusher Boxy Let's Dance Tee SLATE
Price
$29.95
LIFE IS GOOD
Life is Good W SS Crusher Boxy Love Leopard Tee BIRCH WHITE
Price
$29.95
LIFE IS GOOD
Life Is Good W SS Crusher Boxy Tee America DK BLUE
Price
$29.95
LIFE IS GOOD
Life Is Good W SS Crusher Boxy Tee Howdy Y'all GRANITE GREEN
Price
$29.95
LIFE IS GOOD
Life is Good W SS Crusher Cat Lady Caps BIRCH WHIT
Price
$29.95
Sold out
LIFE IS GOOD
Life is Good W SS Crusher Checkerboard Smilies Tee SEASHELL PINK
Price
$29.50
LIFE IS GOOD
Life is Good W SS Crusher Clean Hibiscus Vee WHITE
Price
$29.95
LIFE IS GOOD
Life is Good W SS Crusher Collection of Butterflie
Price
$29.95
LIFE IS GOOD
Life is Good W SS Crusher Don't Stop Retriever AQU
Price
$29.95
LIFE IS GOOD
Life Is Good W SS Crusher Embroidered Sea Turtle Tee AQUA BLUE
Price
$34.95
LIFE IS GOOD
Life Is Good W SS Crusher Embroidered Strawberry Tee FADED BLACK
Price
$34.95
- Choosing a selection results in a full page refresh.
!