Life is good
The Original Positive Lifestyle Brand
At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
One Van. Two Brothers.
Three Simple Words.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could.
Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
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LIFE IS GOOD
Life is Good Baby Bodysuit Small Fry SANDY YELLOW
Price
$16.50
LIFE IS GOOD
Life is Good Baby Crusher Bodysuit Little Cutie SAGE GREEN
Price
$22.50
LIFE IS GOOD
Life is Good Baby Crusher Bodysuit Rockstar DARKEST BLUE
Price
$22.50
LIFE IS GOOD
Life is Good Baby Crusher Cutie Pie Bodysuit SANDY YELLOW
Price
$16.50
LIFE IS GOOD
Life Is Good Baby Crusher Main Squeeze DARKEST BLUE
Price
$16.50
LIFE IS GOOD
Life Is Good Baby Crusher Smiling Home Grown Tomatoes Bodysuit TURQUOISE GREEN
Price
$16.95
LIFE IS GOOD
Life is Good Baby LS Crusher Bodysuit Small Fry
Price
$26.50
LIFE IS GOOD
Life Is Good Baby LS Crusher Night Owl GLACIER BLUE
Price
$20.50
LIFE IS GOOD
Life is Good Baby LS Crusher Onesie Just Here for
Price
$20.95
LIFE IS GOOD
Life is Good Baby Made In The Shade Bucket Hat Pool Pups AQUA BLUE
Price
$22.95
LIFE IS GOOD
Life is Good Baby Made In The Shade Bucket Hat Popsicle SANDY YELLOW
Price
$22.95
LIFE IS GOOD
Life is Good Baby Made in the Shade Hat Paradise COOL BLUE
Price
$22.50
LIFE IS GOOD
Life is Good Baby Made in the Shade Hat Playful Dogs SANDY YELLOW
Price
$22.50
LIFE IS GOOD
Life Is Good Baby SS Crusher Just a Silly Goose Bodysuit ATHLETIC BLUE
Price
$16.95
Life Is Good Beach Sticker 6-Pack MULTI
LIFE IS GOOD
Life Is Good Beach Sticker 6-Pack MULTI
Price
$6.95
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LIFE IS GOOD
Life is Good Chill Cap Autumn Leaf MUSHROOM BROWN
Price
$28.50
Life is Good Chill Cap Clean Paw Print MOSS GREEN
LIFE IS GOOD
Life is Good Chill Cap Clean Paw Print MOSS GREEN
Price
$29.95
Life is Good Chill Cap Daisy TRUE BLACK
LIFE IS GOOD
Life is Good Chill Cap Daisy TRUE BLACK
Price
$29.95
Life is Good Chill Cap Embroidered Hibiscus WATERMELON
LIFE IS GOOD
Life is Good Chill Cap Embroidered Hibiscus WATERMELON
Price
$29.95
Life is Good Chill Cap Heart CORNFLOWER BLUE
LIFE IS GOOD
Life is Good Chill Cap Heart CORNFLOWER BLUE
Price
$28.50
Life is Good Chill Cap Heart Daisy Turtle CLOUD WHITE
LIFE IS GOOD
Life is Good Chill Cap Heart Daisy Turtle CLOUD WHITE
Price
$28.50
Life is Good Chill Cap Hearts and Stripes Forever BIRCH WHITE
LIFE IS GOOD
Life is Good Chill Cap Hearts and Stripes Forever BIRCH WHITE
Price
$29.95
Life is Good Chill Cap LIG Vintage Paw SLATE BLUE
LIFE IS GOOD
Life is Good Chill Cap LIG Vintage Paw SLATE BLUE
Price
$29.95
Life Is Good Chill Cap Spice Girl COPPER BROWN
LIFE IS GOOD
Life Is Good Chill Cap Spice Girl COPPER BROWN
Price
$29.95
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