Life is good
The Original Positive Lifestyle Brand
At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
One Van. Two Brothers.
Three Simple Words.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could.
Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
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Life is Good Hazy Sunrise Beach Towel AQUA BLUE
LIFE IS GOOD
Life is Good Hazy Sunrise Beach Towel AQUA BLUE
Price
$39.50
Life is Good Insulated 32 Can Cooler Bag w/ Handle STICKER COLLAGE
LIFE IS GOOD
Life is Good Insulated 32 Can Cooler Bag w/ Handle STICKER COLLAGE
Price
$54.50
Life is Good Insulated 36 Can Cooler Tote Turtle TURQUOISE GREEN
LIFE IS GOOD
Life is Good Insulated 36 Can Cooler Tote Turtle TURQUOISE GREEN
Price
$58.50
Life Is Good Jake's Mug Cat Person Stack BIRCH WHI
LIFE IS GOOD
Life Is Good Jake's Mug Cat Person Stack BIRCH WHI
Price
$14.95
Life Is Good Jake's Mug Flower Heart SPRUCE GREEN
LIFE IS GOOD
Life Is Good Jake's Mug Flower Heart SPRUCE GREEN
Price
$14.50
Life Is Good Jake's Mug Love My Dog ATHLETIC BLUE
LIFE IS GOOD
Life Is Good Jake's Mug Love My Dog ATHLETIC BLUE
Price
$14.95
Life Is Good Jake's Mug Nature Heals Floral TURQUOISE GREEN
LIFE IS GOOD
Life Is Good Jake's Mug Nature Heals Floral TURQUOISE GREEN
Price
$14.95
Life Is Good Jake's Mug Peace Sign Flower VIOLET PURPLE
LIFE IS GOOD
Life Is Good Jake's Mug Peace Sign Flower VIOLET PURPLE
Price
$14.50
Life Is Good Jake's Mug Strawberry Bunch SEASHELL
LIFE IS GOOD
Life Is Good Jake's Mug Strawberry Bunch SEASHELL
Price
$14.95
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LIFE IS GOOD
Life Is Good K Chill Cap Stay Cool Mermaid TURQUOISE GREEN
Price
$19.95
LIFE IS GOOD
Life is Good Kid's Chill Cap Unicorns & Butterflies HIMALAYAN PINK
Price
$19.50
Life is Good Kid's Cuffed Beanie Solid VIOLET PURPLE
LIFE IS GOOD
Life is Good Kid's Cuffed Beanie Solid VIOLET PURPLE
Price
$14.50
LIFE IS GOOD
Life is Good Kid's LS Crusher Later Gator DARKEST BLUE
Price
$24.50
LIFE IS GOOD
Life is Good Kid's LS Crusher Naive Mermaids SAGE GREEN
Price
$24.50
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LIFE IS GOOD
Life Is Good Kids Chill Cap Relaxalotl Skateboard BIRCH WHITE
Price
$19.95
LIFE IS GOOD
Life Is Good Kids Chill Cap Shark Floaty AQUA BLUE
Price
$19.95
LIFE IS GOOD
Life Is Good Kids Crusher Turtle Just Add SPEARMINT
Price
$19.50
LIFE IS GOOD
Life is Good Kids Crusher Turtle Sea Landscape BEACH BLUE
Price
$19.50
LIFE IS GOOD
Life Is Good Kids Good Vibes Groovy Tie Dye Hoodie DARKEST BLUE
Price
$34.50
LIFE IS GOOD
Life is Good Kids LS Crusher Merry Christmoose Ornaments GRANITE GREEN
Price
$20.50
LIFE IS GOOD
Life is Good Kids LS Crusher Race Cars DARKEST BLUE
Price
$20.50
LIFE IS GOOD
Life is Good Kids LS Sun Crusher Shark Floaty CORNFLOWER BLUE
Price
$24.50
LIFE IS GOOD
Life is Good Kids LS Sun Crusher Tie Dyed Sunset Burst MANGO
Price
$24.50
LIFE IS GOOD
Life Is Good Kids LS Sun Crusher Turtle Floral SANDY YELLOW
Price
$24.95
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