Life is good
The Original Positive Lifestyle Brand
At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
One Van. Two Brothers.
Three Simple Words.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could.
Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
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LIFE IS GOOD
Life Is Good Kids LS Sun Crusher Turtle Floral SANDY YELLOW
Price
$24.95
LIFE IS GOOD
Life Is Good Kids LS Sun Crusher Watch Out AQUA BLUE
Price
$24.95
LIFE IS GOOD
Life is Good Kids Simply True Crew Good Vibes SAGE GREEN
Price
$39.50
LIFE IS GOOD
Life is Good Kids SS Crusher Be My Chum Shark GLACIER BLUE
Price
$16.50
Sold out
LIFE IS GOOD
Life is Good Kids SS Crusher Beach Vibes Tee SANDY YELLOW
Price
$16.50
LIFE IS GOOD
Life is Good Kids SS Crusher Boxy Le Meow Tee GLACIER BLUE
Price
$16.95
LIFE IS GOOD
LIfe is good Kids SS Crusher Cool Bug Grid Tee HEATHER GREY
Price
$19.50
LIFE IS GOOD
Life Is Good Kids SS Crusher Crafty Toucan Tee GRAY
Price
$16.50
LIFE IS GOOD
Life Is Good Kids SS Crusher Crushin It Truck Tee VINTAGE BLUE
Price
$16.50
LIFE IS GOOD
Life is Good Kids SS Crusher Frenchie Scooter Boxy Tee WATERMELON PINK
Price
$16.95
Sold out
LIFE IS GOOD
Life is Good Kids SS Crusher Frogs of the World Tee SAGE GREEN
Price
$16.50
LIFE IS GOOD
Life is Good Kids SS Crusher Giraffe Heart Tee MANGO ORANGE
Price
$19.50
LIFE IS GOOD
Life Is Good Kids SS Crusher Give Pizza A Chance DK BLUE
Price
$19.50
LIFE IS GOOD
Life is Good Kids SS Crusher Groovy Day Tee GLACIER BLUE
Price
$16.50
LIFE IS GOOD
Life Is Good Kids SS Crusher Hooked On Fishing Tee AQUA BLUE
Price
$16.95
LIFE IS GOOD
Life is Good Kids SS Crusher Ice Cream & Popsicles SANDY YELLOW
Price
$16.50
LIFE IS GOOD
Life is Good Kids SS Crusher Let's Go Vehicles Tee DARKEST BLUE
Price
$16.50
LIFE IS GOOD
Life is Good Kids SS Crusher Liberty & Laughs Tee CLOUD WHITE
Price
$16.50
LIFE IS GOOD
Life is Good Kids SS Crusher ND Topsail Island Sea Turtle CORNFLOWER BLUE
Price
$19.95
LIFE IS GOOD
Life is Good Kids SS Crusher One of a Kind Tee MANGO
Price
$16.50
LIFE IS GOOD
Life is Good Kids SS Crusher Rad Roarsome Dino Tee SPRUCE GREEN
Price
$19.50
LIFE IS GOOD
Life is Good Kids SS Crusher Stay Cool SAGE GREEN
Price
$16.50
LIFE IS GOOD
Life Is Good Kids SS Crusher Stay Wild Moon Child Flowers Tee CORNFLOWER BLUE
Price
$16.95
LIFE IS GOOD
Life is Good Kids SS Crusher Tee Bug Life is Good HEATHER GREY
Price
$19.50
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