Life is good

The Original Positive Lifestyle Brand

At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is
Good Playmaker Project, which helps support kids in need.

One Van. Two Brothers.
Three Simple Words.

For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van and showered when they could. 

Then in 1994, their optimism paid off! With just $78 to their names, Bert and John deisgned their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.

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$74.50
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Life is Good M SS Crusher 70's Retro Dog Beach GLACIER BLUE
Boutique rapide
Life is Good M SS Crusher 70's Retro Dog Beach GLACIER BLUE
Life is Good M SS Crusher 70's Retro Dog Beach GLACIER BLUE

LIFE IS GOOD

Life is Good M SS Crusher 70's Retro Dog Beach GLACIER BLUE

$29.50
Life is Good M SS Crusher ATV Dune Topsail MOSS
Boutique rapide

LIFE IS GOOD

Life is Good M SS Crusher ATV Dune Topsail MOSS

$34
Life is Good M SS Crusher Aw Shucks SMOKE BLUE
Boutique rapide
Life is Good M SS Crusher Aw Shucks SMOKE BLUE
Life is Good M SS Crusher Aw Shucks SMOKE BLUE

LIFE IS GOOD

Life is Good M SS Crusher Aw Shucks SMOKE BLUE

$29.50
Life is Good M SS Crusher Beer Fishy Fishy Tee GLACIER BLUE
Boutique rapide
Life is Good M SS Crusher Beer Fishy Fishy Tee GLACIER BLUE
Life is Good M SS Crusher Beer Fishy Fishy Tee GLACIER BLUE

LIFE IS GOOD

Life is Good M SS Crusher Beer Fishy Fishy Tee GLACIER BLUE

$29.50
Life is Good M SS Crusher Black Lab Stripes GRAY
Boutique rapide
Life is Good M SS Crusher Black Lab Stripes GRAY
Life is Good M SS Crusher Black Lab Stripes GRAY

LIFE IS GOOD

Life is Good M SS Crusher Black Lab Stripes GRAY

$29.50
Life is Good M SS Crusher Golf More Worry Less SAGE GREEN
Boutique rapide
Life is Good M SS Crusher Golf More Worry Less SAGE GREEN
Life is Good M SS Crusher Golf More Worry Less SAGE GREEN

LIFE IS GOOD

Life is Good M SS Crusher Golf More Worry Less SAGE GREEN

$29.50
Life is Good M SS Crusher Keep It Simple Tee MOSS GREEN
Boutique rapide
Life is Good M SS Crusher Keep It Simple Tee MOSS GREEN

LIFE IS GOOD

Life is Good M SS Crusher Keep It Simple Tee MOSS GREEN

$29.50
Life is Good M SS Crusher Lite Happiness Comes In Waves Tee SAGE GREEN
Boutique rapide
Life is Good M SS Crusher Lite Happiness Comes In Waves Tee SAGE GREEN
Life is Good M SS Crusher Lite Happiness Comes In Waves Tee SAGE GREEN

LIFE IS GOOD

Life is Good M SS Crusher Lite Happiness Comes In Waves Tee SAGE GREEN

$29.50
Life is Good M SS Crusher Lite Here Comes Sun FOG
Boutique rapide
Life is Good M SS Crusher Lite Here Comes Sun FOG
Life is Good M SS Crusher Lite Here Comes Sun FOG

LIFE IS GOOD

Life is Good M SS Crusher Lite Here Comes Sun FOG

$29.50
Life is Good M SS Crusher Lite Here Comes The Sun SAGE
Boutique rapide
Life is Good M SS Crusher Lite Here Comes The Sun SAGE
Life is Good M SS Crusher Lite Here Comes The Sun SAGE

LIFE IS GOOD

Life is Good M SS Crusher Lite Here Comes The Sun SAGE

$29.50
Life is Good M SS Crusher Lite Sunset Burst Tee SAGE GREEN
Boutique rapide
Life is Good M SS Crusher Lite Sunset Burst Tee SAGE GREEN
Life is Good M SS Crusher Lite Sunset Burst Tee SAGE GREEN

LIFE IS GOOD

Life is Good M SS Crusher Lite Sunset Burst Tee SAGE GREEN

$29.50
Life is Good M SS Crusher Macro Micro Sea Turtle Tee COOL BLUE
Boutique rapide
Life is Good M SS Crusher Macro Micro Sea Turtle Tee COOL BLUE
Life is Good M SS Crusher Macro Micro Sea Turtle Tee COOL BLUE

LIFE IS GOOD

Life is Good M SS Crusher Macro Micro Sea Turtle Tee COOL BLUE

$29.50
Life is Good M SS Crusher Optimism is Cooler SANDY YELLOW
Boutique rapide
Life is Good M SS Crusher Optimism is Cooler SANDY YELLOW
Life is Good M SS Crusher Optimism is Cooler SANDY YELLOW

LIFE IS GOOD

Life is Good M SS Crusher Optimism is Cooler SANDY YELLOW

$29.50
Life is Good M SS Crusher Power Point Hunting Dog SMOKY BLUE
Boutique rapide
Life is Good M SS Crusher Power Point Hunting Dog SMOKY BLUE
Life is Good M SS Crusher Power Point Hunting Dog SMOKY BLUE

LIFE IS GOOD

Life is Good M SS Crusher Power Point Hunting Dog SMOKY BLUE

$29.50
Life is Good M SS Crusher Quirky Island Surf GLACIER BLUE
Boutique rapide
Life is Good M SS Crusher Quirky Island Surf GLACIER BLUE
Life is Good M SS Crusher Quirky Island Surf GLACIER BLUE

LIFE IS GOOD

Life is Good M SS Crusher Quirky Island Surf GLACIER BLUE

$29.50
Life is Good M SS Crusher Retro Dog Topsail PUTTY WHITE
Boutique rapide

LIFE IS GOOD

Life is Good M SS Crusher Retro Dog Topsail PUTTY WHITE

$34
Life Is Good M SS Crusher Ring Wavy Sunset PUTTY
Boutique rapide
Life Is Good M SS Crusher Ring Wavy Sunset PUTTY
Life Is Good M SS Crusher Ring Wavy Sunset PUTTY

LIFE IS GOOD

Life Is Good M SS Crusher Ring Wavy Sunset PUTTY

$29.50
Life is Good M SS Crusher Showtime Rise Coffee GLACIER BLUE
Boutique rapide
Life is Good M SS Crusher Showtime Rise Coffee GLACIER BLUE
Life is Good M SS Crusher Showtime Rise Coffee GLACIER BLUE

LIFE IS GOOD

Life is Good M SS Crusher Showtime Rise Coffee GLACIER BLUE

$29.50
Life is Good M SS Crusher Tee Quirky ATV Beach SAGE GREEN
Boutique rapide
Life is Good M SS Crusher Tee Quirky ATV Beach SAGE GREEN
Life is Good M SS Crusher Tee Quirky ATV Beach SAGE GREEN

LIFE IS GOOD

Life is Good M SS Crusher Tee Quirky ATV Beach SAGE GREEN

$29.50
Life is Good M SS Crusher Turtle Shell Topsail Island
Boutique rapide
Life is Good M SS Crusher Turtle Shell Topsail Island

LIFE IS GOOD

Life is Good M SS Crusher Turtle Shell Topsail Island

$34
Life is Good M SS Crusher Wordsmith Whiskey GRANITE GREEN
Boutique rapide
Life is Good M SS Crusher Wordsmith Whiskey GRANITE GREEN

LIFE IS GOOD

Life is Good M SS Crusher Wordsmith Whiskey GRANITE GREEN

$29.50
Life is Good M SS Crusher-Lite Groovy Aloha SANDY
Boutique rapide
Life is Good M SS Crusher-Lite Groovy Aloha SANDY
Life is Good M SS Crusher-Lite Groovy Aloha SANDY

LIFE IS GOOD

Life is Good M SS Crusher-Lite Groovy Aloha SANDY

$29.50
Life is Good M SS Sun Crusher Clean Positive Lifestyle Tee DK BLUE
Boutique rapide
Life is Good M SS Sun Crusher Clean Positive Lifestyle Tee DK BLUE
Life is Good M SS Sun Crusher Clean Positive Lifestyle Tee DK BLUE

LIFE IS GOOD

Life is Good M SS Sun Crusher Clean Positive Lifestyle Tee DK BLUE

$29.50
Life is Good M Tribal Compass Slub Hoodie DARKEST BLUE
Boutique rapide
Life is Good M Tribal Compass Slub Hoodie DARKEST BLUE
Life is Good M Tribal Compass Slub Hoodie DARKEST BLUE

LIFE IS GOOD

Life is Good M Tribal Compass Slub Hoodie DARKEST BLUE

$52.50