Situated on beautiful Topsail Island, nestled between Wilmington and Jacksonville on the southeast coast of North Carolina, our store has been a local gem since 1962. Founded by Edgar "Johnny" Herring as a humble bait and tackle shop, we quickly gained a reputation for high-quality fishing supplies and exceptional service.

Throughout the years, the store has grown, embracing new generations and expanding our offerings. Today, we're more than just a bait and tackle shop. Herring's now proudly features kayaks, top-notch outdoor apparel, and quality gear to suit your adventurous spirit.

Currently overseen by Mr. Ed's grandson, Steve Bailey, and his wife Jessi, we strive to honor the cozy traditions and genuine friendliness that define our store, while enhancing the products and services we offer to our cherished customers. Come experience the legacy and warmth of Herring's Outdoor Sports.